Porsche 911 50th Anniversary package, ρεκόρ πωλήσεων το πρώτο εξάμηνο

14:48 4/7/2013 - Πηγή: AutoBlog

Η Porsche στα πλαίσια των εορτασμών των 50στων γενεθλίων της 911, ανακοίνωσε το πακέτο “50 years of 911” για την 911.

Το πακέτο δεν έχει καμία σχέση με την 911 50th Anniversary Edition, κοστίζει 4.911 ευρώ και περιλαμβάνει το Sport Chrono πακέτο, μπροστά και πίσω αισθητήρες παρκαρίσματος, θερμαινόμενα μπροστά καθίσματα καθώς και το Porsche Communication Management με GPS.

Το

πακέτο κοστίζει 34% λιγότερο από το αν κάποιος παραγγείλει όλα αυτά τα έξτρα ξεχωριστά, και είναι διαθέσιμο σε όλες τις ευρωπαϊκές 911, εκτός από αυτές που προορίζονται για την αγορά της Ρωσίας και της Ελβετίας.

Στις σχετικές ειδήσεις, η Porsche ανακοίνωσε πως από την αρχή του έτους έως και τον Ιούνιο, πούλησε 81.565 αυτοκίνητα, παρουσιάζοντας αύξηση 17,9%.

[Πηγή: Porsche]

Δελτίο Τύπου

Customer benefits on the 50th anniversary of the 911

Attractive package for all Porsche 911 Carrera models

Stuttgart. For 50 years now, the Porsche 911 has been at home on the world’s roads and race courses. There is hardly any other car that can look back on such a long tradition. On the occasion of this anniversary, Porsche AG is now offering its 911 customers a customised equipment package. The “50 years of 911” option package goes to the heart of what has made the 911 unique over its 50 years: a combination of exceptional performance and everyday utility. The package can be ordered for all 911 Carrera cars, including the “50 years of 911” anniversary model whose production is limited to 1963 units.

The anniversary package consists of five very popular equipment options: the Sport Chrono package, Porsche Communication Management (PCM) including navigation module, the telephone module, front and rear park assist and seat heating for the driver and front passenger. In Germany, the entire package can be purchased for a uniform price 4,911 euros including VAT. Depending on the specific 911 model version, this can result in a price advantage of as much as 34 per cent compared to the sum of individual prices for the optional features. The “50 years of 911” option package is available across Europe except in Russia and Switzerland.

Attractive model range brings further growth in every region

Porsche delivers 81,500 sports cars to customers in first half-year

Stuttgart. Between January and June 2013, Porsche shipped over 81,500 new cars globally for the first time ever by the midway point in the year – an increase of 18 per cent compared to the first half of 2012. In June alone the Stuttgart-based business sold 14,300 vehicles around the world, up 13 per cent on the same month last year.

“We’ve had a good first half to the year and go into the second six months highly motivated,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG, at a dealer presentation in Faro, Portugal. “Our attractive range of models is proving a hit with customers all over the world. Even before the new Panamera models are launched at the end of July, we already have a large number of orders. Our model strategy is, in particular, borne out by the demand for the first plug-in hybrid in the luxury segment.”

In the first half of 2013, all sales regions achieved figures above those for the same period last year: during the first six months in the Asia Pacific, Africa and Middle East regions 30,400 new cars were handed over to customers (+25.2%). With 18,300 vehicles sold, Porsche achieved an increase in China compared to the first half of 2012 of 20 per cent. In the USA deliveries to customers rose between January and June 2013 by 30 per cent to a total of 21,300 units.

In its ‘50 Years of Porsche 911’ anniversary year, the iconic sports car has already provided a significant boost to sales worldwide: 15,834 sports cars were supplied to customers during the first six months of 2013, representing a 10 per cent increase compared to the same period last year. With sales figures of 12,886 units, the mid-engine Boxster and Cayman models also recorded an almost threefold increase compared to January to June 2012. As expected, however, the most successful range in the first six months of this trading year was the Cayenne: 42,354 vehicles sold represent a year-on-year increase of 22 per cent.

PORSCHE AG DeliveriesJuneJanuary – June20132012Variance (%)20132012Variance (%)World14,30412,69912.681,56569,17117.9Europe4,7054,939-4.726,19925,6642.1Germany2,0721,9068.711,4239,56219.5America4,3283,45325.324,93619,19929.9USA3,7003,00223.321,30916,45029.5Asia Pacific, Africa and Mideast5,2714,30722.430,43024,30825.2China3,2852,78817.818,32315,27420.0