To VW Group είδε πτώση πωλήσεων μετά από 11 χρόνια

23:31 8/1/2016 - Πηγή: AutoBlog

Το VW Group το 2014 κατάφερε και πούλησε περισσότερα από 10 εκατ. αυτοκίνητα. Μέχρι το πρώτο μισό του 2015, όλα κυλούσαν ιδανικά για τον Γερμανικό κολοσσό, αλλά από εκεί μετά έσκασε το dieselgate, αλλά και τα προβλήματα που αντιμετωπίζει η Κινεζική οικονομία, κάνοντας την εταιρία να παρουσιάσει πτώση πωλήσεων μετά από 11 χρόνια.

Το 2014 πούλησε 10.137.400 αυτοκίνητα, με τα 6,12 εκατ. να ήταν αυτοκίνητα της Volkswagen. Το 2015 όμως,

το VW Group πούλησε 9.930.600 αυτοκίνητα παγκοσμίως, πτώση της τάξεως του 2%, με την Volkswagen να πουλά 5.823.400 αυτοκίνητα, παρουσιάζοντας πτώση 4,8%.

Το 2015 το VW Group στην Ευρώπη πούλησε 4.045.000 αυτοκίνητα (+2,5%), στην Δυτική Ευρώπη (εκτός Γερμανίας) 3.430.200 αυτοκίνητα (+4,8%), στη Γερμανία 1.289.100 αυτοκίνητα (+4%), και στη Κεντρική και Ανατολική Ευρώπη 615.100 αυτοκίνητα (-8,3%). Στη Ρωσία πούλησε 174.300 αυτοκίνητα (-36,8%). Στην περιοχή Ασίας-Ειρηνικού πούλησε 3.934.900 αυτοκίνητα (-3,0%), με τα 3.548.600 αυτοκίνητα (-3,4%) στη Κίνα, κάνοντας τη, την μεγαλύτερη αγορά του ομίλου παγκοσμίως. Στη Βόρειο Αμερική πούλησε 931.800 αυτοκίνητα (+4,4%), με τα 607.100 (+1,2%) στις Η.Π.Α, ενώ στη Νότιο Αμερική πούλησε 558.300 αυτοκίνητα (-29,8%) με τα 389.900 (-38,1%) στη Βραζιλία.

Σε ότι αφορά τις αυτοκινητοβιομηχανίες. Η Volkswagen πούλησε 6,12 εκατ. αυτοκίνητα (-4,8%), η Audi είδε αύξηση των πωλήσεων της κατά 3,6%, πουλώντας 1.803.200 αυτοκίνητα, η Porsche έκανε για ακόμη μια φορά ρεκόρ με 225.100 πωλήσεις (+18,6%). Η Skoda 1.055.500 αυτοκίνητα (+1,8%), η Seat 400.000 (+2,4%), τα επαγγελματικά της VW 430.800 αυτοκίνητα (-3,5%), η MAN 102.500 οχήματα (-14,7%) και η Scania 76.600 οχήματα (-4%). Η Lamborghini και η Bentley δεν ανακοίνωσαν ακόμη τα πόσα αυτοκίνητα πούλησαν το 2015, αλλά είναι δεδομένο πως έκαναν για ακόμη μια φορά ρεκόρ πωλήσεων.

ΜάρκεςΠωλήσεις το 2015Πωλήσεις το 2014Διαφορά (%)VW Group συνολικά9.930.60010.137.400-2.0Volkswagen5.823.4006.118.700-4.8Audi1.803.2001.741.1003.6Skoda1.055.5001.037.2001.8Κάθισμα400.000390.5002.4Porsche225.100189.80018,6Volkswagen Επαγγελματικά430.800446.600-3.25MAN102.500120.100-14,7Scania76.60079.800-4.0

Εν αναμονή των ανακοινώσεων της Toyota και της GM, ώστε να δούμε αν η Toyota παραμείνει για ακόμη μια φορά η μεγαλύτερη αυτοκινητοβιομηχανία του κόσμου από πλευράς πωλήσεων και για το 2015.

Δελτίο Τύπου

Volkswagen Group delivers 9.93 million vehicles in 2015

CEO Matthias Müller: “Systematically making the Group fit for the future.”

The Volkswagen Group handed over 9.93 million vehicles to customers worldwide in 2015. “Delivering almost ten million vehicles is an excellent result, particularly in view of the continued challenging market situation in some regions as well as the diesel issue in the final quarter of last year”, Matthias Müller, CEO of Volkswagen Aktiengesellschaft, commented in Wolfsburg on Friday, and went on to say: “While developments on markets in Brazil and Russia had a noticeable impact on deliveries by our brands, we made advances in Europe. We also recorded further growth in the North America region and in the USA.” According to Müller, 2016 will be no less challenging: “On the one hand, as a global company we must handle the situation on world markets where trends remain mixed. And on the other, it is our wish and intention to systematically make the Group fit for a successful future.” He said that not only involved overcoming the crisis, but above all related to the fundamental realignment of the Group. Müller added: “We are currently preparing our ‘Strategy 2025′, which for me is the most important step towards a modern Volkswagen.”

3.43 million customers in Western Europe took possession of a new vehicle from the Volkswagen Group in 2015, representing a rise of 4.8 percent. The delivery situation in Germany remained positive at the end of the year (+4.0 percent). The Volkswagen Group also reported increases on other markets in Western Europe. Growth was particularly strong in Spain (+16.1 percent) and Italy (+8.8 percent). The tense situation in Russia (-36.8 percent) continued to impact deliveries in Central and Eastern Europe. As a result of these developments, the Volkswagen Group delivered more than four million units in one year for the first time in the overall European region.

The company also recorded growth in North America in 2015, handing over 931,800 vehicles there. At 607,100 units – an increase of 1.2 percent – the United States accounted for the lion’s share of these deliveries. Group deliveries in the tense South America region, however, continued to fall (-29.8 percent). This trend is chiefly attributable to deliveries in Brazil, which totaled 389,900 units.

The Group delivered 3.93 million vehicles in the twelve-month period in the Asia-Pacific region, of which 3.55 million units were handed over to customers in China, the Group’s largest single market.

Overview of deliveries by the Volkswagen Group:

Deliveries to customersby markets

December2015

December2014

Change.(%)

Jan.-Dec.2015

Jan.-Dec.2014

Change.(%)

Europe

311,200

312,600

-0.5

4,045,400

3,945,200

+2.5

Western Europe

257,500

256,200

+0.5

3,430,200

3,274,300

+4.8

Germany

95,200

93,200

+2.1

1,289,100

1,239,300

+4.0

Central and Eastern Europe

53,700

56,400

-4.7

615,100

670,900

-8.3

Russia

16,300

26,100

-37.5

174,300

275,800

-36.8

North America

85,100

83,200

+2.3

931,800

892,800

+4.4

USA

56,000

57,100

-2.0

607,100

599,700

+1.2

South America

34,500

67,800

-49.2

558,300

794,800

-29.8

Brazil

25,100

55,500

-54.8

389,900

629,800

-38.1

Asia-Pacific

360,900

372,900

-3.2

3,934,900

4,057,700

-3.0

China

329,200

336,200

-2.1

3,548,600

3,675,300

-3.4

Worldwide

834,800

881,000

-5.2

9,930,600

10.137.400

-2.0

Deliveries to customersby brands

December2015

December2014

Change.(%)

Jan.-Dec.2015

Jan.-Dec.2014

Change.(%)

Volkswagen Passenger Cars

487,700

529,500

-7.9

5,823,400

6,118,700

-4.8

Audi

158,400

150,000

+5.6

1,803,200

1,741,100

+3.6

ŠKODA

86,600

81,900

+5.7

1,055,500

1,037,200

+1.8

SEAT

28,300

31,200

-9.2

400,000

390,500

+2.4

Porsche

15,200

20,600

-26.2

225,100

189,800

+18.6

Volkswagen Commercial Vehicles

40,500

45,200

-10.5

430,800

446,600

-3.5

MAN

9,800

12,400

-21.4

102,500

120,100

-14.7

Scania (expected figures)

6,500

8,500

-23.4

76,600

79,800

-4.0

Volkswagen Group (total)

834,800

881,000

-5.2

9,930,600

10,137,400

-2.0

Full year 2015: Volkswagen Passenger Cars brand delivers 5.82 million vehicles

Regional variations in Volkswagen brand’s delivery performance in 2015. Europe and China remain important pillars.Brand Board of Management Member Jürgen Stackmann: “We continue to focus on winning back customers’ trust while looking ahead with new products as we shape the future of this great automobile brand.”

Volkswagen Passenger Cars delivered 5.82 million vehicles to customers worldwide in the full year 2015. “The Volkswagen brand did a good job last year in the face of challenging conditions. Regional performance varied quite considerably due to market factors. Above all Europe, together with China, remain important pillars for sales,” explained Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After-Sales, and added: “In 2016, we will continue to focus on winning back customers’ trust because customer satisfaction is and will remain one of our most valuable assets. At the same time we are optimizing our global selling power and stepping on the gas with new models.” He said the new Touran* was in the middle of the market launch phase, the new Tiguan* was lined up and ready to go. With the Beetle Dune* and the GTI Club Sport*, the brand was launching two really fun-to-drive models. Stackmann continued: “All Volkswagen employees are highly motivated and are working on shaping the future of this great automobile brand and continuing to build outstanding cars.”

The Volkswagen Passenger Cars brand delivered a total of 1.50 million vehicles in Western Europe in 2015, representing a rise of 4.7 percent. The brand recorded growth, sometimes quite significant, in Germany (+3.9 percent), Spain (+13.9 percent) and also Italy (+5.8 percent). Developments in Central and Eastern Europe were very mixed. While the situation in Russia proved challenging throughout the year (-38.8 percent), deliveries in countries such as the Czech Republic (+42.1 percent) and Poland (+8.5 percent) grew, in some cases quite strongly.

The brand delivered a total of 2.84 million units in the Asia-Pacific region in 2015. In China, its largest single market, the company returned to a positive trend in the last quarter, and also recorded a slight rise (+0.3 percent) in the month of December. Stackmann added: “That makes us optimistic we will be able to carry this momentum into the first quarter of 2016.”

Volkswagen Passenger Cars grew deliveries by 0.9 percent in North America in the full year. The slight decrease in the United States (-4.8 percent) contrasted with growth in Canada (+7.1 percent) and Mexico (+11.8 percent). The situation in the South America region remains tense. 458,200 vehicles were handed over to customers there in 2015. The challenging situation in Brazil (-38.0 percent) continues to dominate developments in this region.Overview of deliveries by the Volkswagen Passenger Cars brand:

Deliveries to customersby markets

December2015

December2014

Change(%)

Jan.-Dec.2015

Jan.-Dec.2014

Change(%)

Europe

133,300

139,700

-4.5

1,713,500