Η Ferrari αλλάζει προμηθευτή στις μινιατούρες της, πλέον θα κατασκευάζονται στη Κίνα

15:02 24/11/2014 - Πηγή: AutoBlog

H Ferrari αλλάζει προμηθευτή για τις μινιατούρες της και πλέον ο Ιταλός κατασκευαστής θα συνεργάζεται με την κινέζικη May Cheong Group. Μέχρι σήμερα η Mattel είχε τα δικαιώματα για τα μοντέλα της Ferrari, πληρώνοντας ετησίως 4 εκατ. ευρώ, αλλά η Αμερικανική εταιρία έχασε το συμβόλαιο που είχε με τη Ferrari

τα τελευταία 15 χρόνια.

Η κινέζικη May Cheong Group έχει σχέση με τη Ferrari, μιας και στη πραγματικότητα είναι θυγατρική εταιρία της Bburago, της ιταλικής εταιρίας κατασκευής μινιατούρων που έχει συνεργαστεί με τη Ferrari για 25 χρόνια. Η νέα συμφωνία προβλέπει πως η May Cheong Group είναι η μοναδική που μπορεί να κατασκευάσει μινιατούρες της Ferrari, έχοντας τα κατάλληλα δικαιώματα. Μέσα στον πρώτο χρόνο, η May Cheong Group θα βγάλει στην αγορά 100 διαφορετικά μοντέλα της Ferrari σε μινιατούρες.

Δελτίο Τύπου

Exclusive Ferrari License Agreement

The May Cheong Group Announces Exclusive Ferrari License Agreement

The May Cheong Group, manufacturers of the famous die-cast and radio control replica brands Maisto and Bburago, has announced the signing of an exclusive agreement with Ferrari. The multi-year deal , commencing January 2015, grants MCG the exclusive rights to manufacture and distribute Ferrari replicas throughout the world.

MCG has been manufacturing die-cast vehicle replicas for almost 40 years in their own factories, and have had an ongoing relationship with Ferrari for more than 25 years. Bburago, a die-cast brand from Italy that MCG acquired in 2005 and is celebrating its 40th anniversary in 2015, has an even longer history with Ferrari. The planned 2015 launch includes four ranges of products within the Bburago brand – Signature Series, Racing, Race and Play, and Ferrari Kids. More than 100 cars will be launched prior to the middle of next year. Additionally, Maisto will continue to offer Ferrari model kits, radio control products, as well as other die-cast replicas.

“We are extremely pleased and humbled that we were able to reach this agreement with Ferrari, the preeminent automobile brand in the world,” said Roger Ngan, C.E.O. of MCG. “For 47 years our company has been laying the groundwork, establishing a worldwide distribution network, creating state of the art factories and, most importantly, developing strong relationships that enable us to produce fantastic die-cast replicas. We look to do even more in the coming years.” More news regarding the products, including scale, titles, and availability, will be available on the Bburago website

More news regarding the products, including scale, titles, and availability, will be available on the Bburago website www.bburago.com later this year.

About The May Cheong Group

The MAY CHEONG GROUP is a collection of affiliated companies working together to create innovative toy and replica products. The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The Bburago brand was acquired in 2005. MCG employs over 7,500 employees worldwide and maintains their own manufacturing facilities covering over 2,000,000 square feet. For more information, visit them at www.maisto.com, www.bburago.com , and follow them at https://www.facebook.com/BburagoCollezione, https://www.facebook.com/MaistoToys, and http://www.twitter.com/maistotoys.