FX Central Clearing Ltd is looking for a Marketing Manager

19:20 11/12/2013 - Πηγή: OnlyCY

ΑΝΑΖΗΤΑΤΕ ΕΡΓΑΣΙΑ; – ΕΚΑΤΟΝΤΑΔΕΣ ΘΕΣΕΙΣ ΕΡΓΑΣΙΑΣ – ΠΑΤΗΣΤΕ ΕΔΩ!!

Company name:FX Central Clearing LtdAddress:Spyrou Kyprianou 16, 3070Town:LimassolPhone:N/AMobile:N/AFax:N/AContact person:N/AE-mail address:hr@fxcc.comPosition details:Job title :Marketing ManagerJob description:FX Central Clearing Ltd, a leading CySEC registered Forex Trading

Company based in Limassol, announces its new opening for the Marketing Department. We are seeking a Marketing Manager who highly creative, self-motivated, visionary. The successful candidate will breathe and live the brand of our firm. They will be responsible for ensuring that messages and images are delivered consistently, by every member of the organisation. The overall aim is that the efforts and strategy are understood throughout our firm, thus creating a culture that our customers can be confident they will see and receive, no matter who they do business with in our firm. You will be responsible for creating meaningful messages through words, ideas, images and names that deliver upon the promises, benefits our organisation wishes to make with its customers. Furthermore you will be responsible for ensuring that message and images are delivered consistently, by every member of our firm.

The responsibilities and tasks of the Marketing Manager, including (but not limited to):
• Planning and implementing promotional/online/print/marketing campaigns
• Monitoring and reporting on effectiveness of marketing communication/campaigns
• Creating, planning and publicizing all marketing material – online/offline
• Manage/oversee new product launches
• Creation and distribution of Press Release’s when required by the business
• Analysing potential strategic partner relationships for company marketing
• Create PPC/CPI deals with various online forex / investment related directories
• Coordinate video, webinar and seminar production if required by the company. Write seminar and video scripts.
• Develop internal focus surveys to understand company strengths and weaknesses within the market
• Monitor and track competitive advertisements, PR and website messaging
• Perform customer satisfaction surveys and compile result reports and analysis
• Creation of yearly localized marketing project plan/budget allocation – Involved research and analysing the following markets: Asia/UAE/Europe/Africa – understanding the types of markets and client types in order to create separate marketing strategies for each area online and offline.
• Writing/rewriting SEO friendly content.
• Conduct market research to analyse competitors; determine brand perceptions; evaluate market penetration; understand customer needs, evaluate competitor strengths with tools such as Alexa.
• Keyword research and development – Google Trends, Google Insights, Google AdWords, Various Search Engines for each country
• Competitor promotional research – analysis and suggest possible opportunities for FXCC to exploit based on the effectiveness of various promotions and competitions.
• Responsible for coordination of web content/content writing as an ongoing responsibility
• Maintain social networks spaces – Facebook, Twitter, LinkedIn, and Google+. Manage social marketing campaigns
• Perform regular reviews of the company’s websites to ensure content accuracy, timeliness and relevance
• Analyse marketing and business metrics and provide ROI analysis of all marketing campaigns and sales activities
• Provide user demographics, behaviour data and analysis for market segmentation and product evaluation
• Run and diagnose campaign reporting whilst suggesting ways to improve our traffic and communications.
• Prepare internal and external communications including announcements, press releases, quarterly corporate reports, presentations, technical documentation, sales support, etc as needed
• Manage translation company relationships.
• Dealing with all website aspects, looking for new innovative ways to display content.
• Prepare textual content for directories, networks, forums, blogs, social networks activities and websites (including feature articles, links, FAQs, standard web pages etc.)
• Coordinate in the creation of graphical and multimedia-visual content
• Define the structure of content
• Schedule and manage the creation/acquisition of content
• Edit copy received from additional content contributors,
• Use metadata and other SEO methods to optimise the content to be search engine friendly
• Update and maintain time-sensitive material,
• Test content accessibility and functionality from a variety of environments,
• Optimize all aspects of FXCC’s affiliate program through established and new networks
• Manage affiliate relations, communication and recruitment
• Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
• Run well-conceived marketing tests to help optimize affiliate sales and retention
• Provide solution and assistance to affiliates and motivate them to provide maximum exposure and revenuesNumber of persons required:1Qualifications required:• Minimum two years’ experience as a Marketing Manager within the Forex Industry
• Knowledge of principles and methods for showing, promoting, and selling products or services; this includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Knowledge of principles and processes for providing customer and personal services; this includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
• Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources
• Knowledge of human behaviour and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioural and affective disorders
• Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Considering the relative costs and benefits of potential actions to choose the most appropriate one
• Time Management – Managing one’s own time and the time of others
• Persuading others to change their minds or behaviour
• The ability to come up with a number of ideas about a topic (the number of ideas, their quality, correctness and creativity are important)
• The ability to tell when something is wrong or is likely to go wrong; it does not involve solving the problem, only recognizing there is a problem
• Communicating with people outside the Company, representing the Company to customers, the public, government, and other external sources
• Developing constructive and cooperative working relationships with others, and maintaining them over time
• Observing, receiving and otherwise obtaining information from all relevant sources. Developing specific goals and plans to prioritize organize and accomplish work
• Project management experience, preferably in a competitive market place.
• Knowledgeable about success criteria and mechanisms of Social Media campaigns.
• Enthusiastic and passionate about Marketing and expert level understanding of Customer Needs & Wants.
• Self-motivated team player with strong communication skills and the ability to prioritize organize and manage multiple projects simultaneously.
• Fluent in EnglishOther requirements:• Competitive monthly salary commensurate with experience;
• 13th salary
• 21 days annual leave
• Full health insurance;
• Unique opportunity for career and self-development
• Bonuses and rewards for exceptional achievements