Greek supermarkets thrive as shoppers embrace value

10:48 6/12/2024 - Πηγή: iEfimerida

Greek supermarkets are experiencing a boom, with sales surging by 3.5% in the first ten months of 2024 compared to the same period last year.

The growth, reaching nearly €10 billion, highlights the resilience of the retail sector amidst economic challenges and evolving consumer habits.

One of the most striking trends is the growing popularity of private-label products, often seen as more affordable alternatives to big

brands. These products now account for over a quarter of all supermarket sales, with food items leading the way.

The shift suggests that Greek shoppers are increasingly prioritizing value and cost-effectiveness in their grocery baskets.

Interestingly, smaller supermarkets are seeing the biggest gains, with sales up by over 6% in stores under 400 square meters.

This indicates a possible shift in consumer preference towards more convenient, local shopping experiences.

Larger supermarkets are also performing well, with sales increasing by 4.4%.

Certain product categories are driving this growth. Packaged food sales have risen by 4.5%, while snacks, dairy, and frozen foods have also seen significant increases. Beverages, both alcoholic and non-alcoholic, are proving popular with consumers, showing strong growth of over 7%.

The positive trend in the supermarket sector underscores the adaptability of both consumers and retailers. As shoppers seek out value and convenience, supermarkets are responding with a wider range of private-label options and promotional campaigns.

This dynamic reflects a changing retail landscape where affordability and accessibility are key.

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